PR earns coverage — a story placed with a journalist, a launch in the business press. It is episodic by nature: coverage spikes, then fades, and no PR firm controls whether any of it is consistent enough for a machine to rely on. ProminAI works on the layer underneath: one approved source of truth, published evidence that stays live, verified mentions that corroborate each other, and monitoring that shows what AI actually says — every deliverable logged with a live link, month after month.
They are complementary. If you need a product launch covered next month, hire PR. If you want the durable public record that AI systems read every time a buyer asks who to trust, that is this programme. Good PR coverage even strengthens our Corroboration signal — we are happy to build alongside it.